How to Create More Engaging Content on Instagram

They say social media is supposed to be your “always on” employee helping you grow your following while you’re sleeping, but it’s not happening. Not yet, anyway.

You know it’s possible by looking at the Instagram accounts around you but how in the world do you do the same? What gives?

No new notifications.

That’s not the good morning greeting you were hoping for.

Every morning starts this way. You turn off your alarm and attempt to scroll through your feed with your eyes still barely open. You check your notifications to see if you received any new comments or likes.

They say social media is supposed to be your “always on” employee helping you grow your following while you’re sleeping, but it’s not happening. Not yet, anyway.

You know it’s possible by looking at the Instagram accounts around you but how in the world do you do the same? What gives?

To see notifications start to roll in, you have to produce more engaging content.

A simple, pretty photo doesn’t cut it anymore. I know, it’s the worst.

Now you need a perfectly styled Instagram grid, witty captions, interesting Instagram stories, and you have to keep doing it regularly. Are you tired just thinking about it? Me too!

But creating engaging content can be easier than you think.

 

 

1.)Stick to your Instagram theme

The major rule of Instagram growth is that you NEED to post high-quality Instagram content consistently. If you post every day for a month only to be followed by silence in the following month, you won’t be able to grow your social media presence. Bummer.

But don’t lose hope! When you define your unique Instagram theme, you’ll have a clear picture of what colors, textures, shapes, and types of content you’ll be looking for.

If you’re having a hard time choosing what your Instagram theme should be, check out my earlier post on How to Find Your Instagram Aesthetic. Then you can high-tail it over to Get Found Stock to download five free stock photos to help you get started!

 

 

2.)Switch it up

If you only post desk flat lays, you’ll start hitting the snooze button on your Instagram growth. No one wants to see the same kinds of photos over and over again. It’s time to change it up!

One of the easiest ways to take more engaging photos is to change the props inside the photos. Instead of always having a coffee cup in your desk shots, try adding a journal, candle, or writing tool.

To take a step further, switch out your backdrops so you can create even better imagery. A nice, minimal white background is nice every once in a while but it’s even better if you can add in sunrise shots or pictures at the beach.

Here are a few of my favorites to help you start brainstorming:

 

 

3.)Ask a question in your Instagram caption

Have you ever felt stumped on how to comment on someone’s photo? You really like the photo (no, love it!), but you want to say something more thoughtful than “hey, nice pic”. Besides, that sounds super spammy.

What you may not realize is that people are probably having the same reaction with your Instagram content! If you want a simple way to create more engaging posts, try adding a question to each of your photos.

It doesn’t have to be anything groundbreaking. A simple question about new year’s resolutions or, my personal favorite, how you may be celebrating National Champagne Day works just fine.

Take some time to get creative with your captions and think about what kind of questions you’d want to engage with. Chances are they will entice others to comment back, too.

 

4.)Use fun emojis

People love it when you don’t take yourself too seriously, especially on Instagram. You don’t want followers to feel like they are reading a resume or annual business report when they click into your photo. #yawn

You may think you need to be ultra professional and buttoned up when you write your Instagram captions, but let your hair down a little. People want to connect with someone real, and nothing says real like an intentional use of emojis.

Look at your emoji keyboard and see which ones are your top five. Using those top five, think about how you can weave them into your content. Where might they fit?

As long as the emoji adds humor or adds a relevant reaction, it’ll enhance your content rather than taking away from it. Or maybe I’m biased since I have to add at least one emoji to every Instagram photo. See what I mean?

 

 

 

 

5.)Engage with comments already on your Instagram photos

Have you ever felt like you were talking to a wall? This can often happen when you excitedly replied on someone’s Instagram photo and don’t receive a reply back.

Hey, I’ve been there too. It sucks because Instagram isn’t a one way street. It takes two people to have a conversation.

The more your followers see you interacting with people in your comments, the more likely they will be to leave one as well. The proof is in the pudding!

If it’s a long, thoughtful comment, I make sure I write a comment in a similar length to show I care. If it’s a short, witty response, I reply back with something funny in return. Try to feel out what feels most comfortable as you go.

What Can We Help You Find

Sign Up Now

FOR WEEKLY INSIDER TIPS!!!

Related Posts

Popular Posts

You Might Also Like

The 5 strategies to market your services vs marketing products!

To actually be different than everyone else out there is not actually that hard. You are born different and there is no one else out there like you . That is what makes life so interesting and special. However, when It comes to showcasing your talents and making yourself and services stand out online and on social media, to be different is sadly a totally different thing. It is easy to look around at what all your competitors are doing and copy them or mimic what they are doing, thinking “Hey, if it works for them, then it should work for me.” But that is not going to work. If anything, it just becomes spam and makes you blend in there more than anything else.

How to attract and find your ideal client **FREE WORKBOOK**

Not only is your ideal client someone you would love to work for and be around, but it is someone who would love to hire you.

But how do you know who this person is and where are they hiding?

When I first started out I was hungry and I took any client I could. I was just so happy someone actually wanted me to take their picture, that I did not care who they were or what they wanted. I even let them negotiate with me so much that I would actually be losing money on the job!

Looking back, not only was this a disservice to me and my son, who also likes to eat, but this was an even bigger disservice to the actual client. I could not afford to take my time and do a good job. I was exhausted and could not do my best work.

 If you are walking into a situation where you are not being appreciated, you are not going to be doing your best work either. However, I was not confident enough to charge what I needed to. No one tells you how to do that.  They just say,  “Identify your target client and go find where they hang out and go do that…”  It took me years to truly figure out how to do this, or what this even meant. I understood it in concept, but in reality it  was a very vague concept and I was very vague about who I was attracting. Think of asking your 18 year old self what your husband is going to be like….“Well, he is going to be really good looking, make good money, really love me, want to spend all his free time with me, and not complain when I shop to much.”  Well, that is a good start, but let’s face it…that is not really exact. I almost fell asleep writing that, so you might even be asleep now!