Stay up to date with the latest Pinterest trends of 2019. Stay ahead of the Pinterest algorithm so you can generate traffic to your blog for free!!! Make this year your best yet with Pinterest website traffic!!
Remember when Pinterest was all about pinning your favorite Crockpot recipes and planning your next DIY home decor project?
You can still find these pins floating around on Pinterest, but it is much more than a “hobby” platform. When utilized well, it can completely transform your business.
After growing my website traffic by 125% in one week and raising my monthly Pinterest views from a few thousand to 2.1 million, it’s safe to say that I’ve seen results on Pinterest that I’d never see on any other platform.
And I know that this is just the beginning of what Pinterest can do for my blog and business.
The same is true for you.
Unlike having to wait a few months (or even years!) for your organic traffic on Google to grow, you can start generating free traffic to your blog in a few hours.
Trust me, you will blow them out of the water this year with the results you generate!
2019 Pinterest growth trends & updates to be aware of
If you think Pinterest is big now, just wait until we reach the end of 2019.
I’m on pins and needles just thinking about it.
As one of the fastest growing social media platforms, Pinterest is poised to become one of the most influential platforms for bloggers, creatives, and content creators. Interestingly enough, many content creators still aren’t using the platform to grow their traffic.
There are millions of Pinterest users who are ready and waiting to pin epic content. All of you have to do is share it with them on the platform so your content can get found.
No matter if you are ready to invest in Pinterest or just exploring, you’ll want to start with some of these 2019 Pinterest trends in mind. There are quite a few I could dive into here, but here are the most important ones to know.
Pinterest influencers will become more important than ever
Most of us have heard about Instagram influencers (and some of us are dying to become one!), but what if I told you that Pinterest influencers will be more important than Instagram this year?
It makes sense because Instagram is more for creating connections with your followers than it is about getting traffic to your blog. People can also save your content and share it with their followers more easily on Pinterest, making it a great platform for influencers.
Pinterest is primarily for people who are looking to discover content that has an emphasis on shopping. Women are more than likely to search for something on Pinterest before they buy it. This means that instead of trying to convince your followers to buy something you’re promoting on Instagram, you can utilize Pinterest since it is a place where people are already actively looking for products to buy.
I predict that as brands and advertisers spend more advertising dollars on influencer marketing, Pinterest influencers will become the next “it” thing.
One reason is that it’s easier to track traffic increases on Pinterest than on Instagram. Instagram users don’t usually want to leave the platform because it interrupts their scrolling. This makes it difficult for advertisers who want to drive traffic to a campaign landing page but no one wants to leave Instagram to check it out.
Repurposing content is also much easier on Pinterest than on Instagram. Everything on Instagram feels like it is posted in-the-moment, meaning that it’s here today and gone tomorrow. Pinterest, however, is built for long term growth. You can publish a pin today and it can get hundreds or even thousands of impressions a few days later.
On Instagram, it is possible to go viral, but it takes a lot more work to create shareable content. On Pinterest, you can have dozens of pins go viral just by switching up your graphics or pinning it to different Tailwind tribes.
Instagram influencers focus more on building their following, but that is hard for advertisers since some Instagram influencers buy their followers. Who cares if you have thousands of Instagram followers if no one is engaging with your posts by liking them or commenting on them?
Pinterest focuses more on monthly views and impressions so advertisers can set concrete goals and expectations for how they want pins to perform. This helps advertisers who are just getting their feet wet with influencer marketing to feel more comfortable with investing in Pinterest influencer efforts they can actually measure.
You can pin GIFs and motion graphics
For years, Pinterest has been known as a place to share static imagery. It’s not uncommon to see blog post graphics and stock photography on Pinterest, but the platform has been evolving.
Instead of only being able to share static images and graphics, you can now share GIFs and other motion graphics. When a Pinterest user is scrolling through their feed, what do you think will capture their attention more: a flat image or a 3D graphic? Definitely the latter!
Graphics that move automatically draw your follower’s eye, helping you make more of a statement with your graphics. GIFs are also unique in that you can share more of the personality behind your brand with pop culture-inspired GIFs and memes that resonate with your audience.
As GIFs and motion graphics become more popular, it is important to keep in mind how often you pin these graphics. If you never pin static images and only pin moving graphics, your feed may give your followers a headache.
Instead, keep an eye on how many movable graphics you pin and mix it up with your static imagery. Watch how this Pinterest trend develops in your own home feed so you are aware of how people are interacting with these 3D graphics.
You can now link YouTube videos to Pinterest
Pinterest has been an influential platform for bloggers who want to grow their blog traffic, but now it’s becoming more popular among YouTube vloggers.
I always wondered why there weren’t more YouTubers using Pinterest to drive traffic to their channels. Now they have a reason to since Pinterest recently updated their platform so that YouTube videos can be linked and played within the Pinterest app.
All you need to do is open your YouTube video page and click the “share” tab underneath the video. Locate the Pinterest icon and click on it. You can also adjust what time stamp the video starts at, but most people just pin their video starting at the beginning.
Once you pin the YouTube video to your Pinterest board, it will play within Pinterest so users don’t have to exit out of the platform in order to view your video. You can like, save, and repin the video just like any other pin on Pinterest.
Since YouTubers heavily rely on social media to drive traffic to their videos, I have no doubt this update will drive even more YouTubers to use Pinterest. If you currently use YouTube as a part of your business, get started with this trend early so your Pinterest followers are used to seeing your videos pop up in their feeds!
Communities will become essential
If I can recommend one community-based strategy that will massively grow your Pinterest following and traffic this year, it would be to get involved in Tailwind tribes as early as you can.
Tailwind is an automated pin scheduler that allows you to pin content on autopilot at optimal times. It takes a lot of the manual work out of having to constantly pin throughout the day to get your pins seen.
You need to be active on Pinterest to increase your traffic and following, but it doesn’t mean you can’t automate some of the work that it takes to get there. Work smarter, not harder!
If you use Tailwind, you need to start using Tailwind tribes as soon as possible. Much like group Pinterest boards, Tailwind tribes allow you to connect with other Pinterest users in your niche who are interested in similar topics and share resources with one another through the pins you place in the tribe board.
When your Tailwind tribe invitation is accepted, you can share pins to your own content as well as content from outside sources. It’s a feel-good way to promote your content while also giving a boost to other people’s content. That’s what Pinterest communities are all about!
While Tailwind tribes are your best way to get traction on Pinterest and grow your engagement, you can also use other social media platforms to drive traffic to your Pinterest account.
We recommend checking out Facebook groups, membership communities, and forums to connect with other creatives and entrepreneurs. The more visibility and engagement you have on other platforms, the more you can direct your influence toward growing your Pinterest. When all of your platforms work together, it’s a win-win!
2019 best practices for Pinterest growth
Start thinking of Pinterest as a search engine
Although we call Pinterest a social media platform, it is really acts like a search engine. While social media sites like Facebook and Instagram inspire people to have conversations on their platforms, people come to Pinterest solely to find what they are looking for.
When you know that Pinterest is more of a search engine, you can focus on writing descriptions that are going to help you get found. It is one of the best ways to optimize your posts!
This means that including the right keywords for SEO is a top priority when you are creating pins. I recommend writing custom Pinterest descriptions for each of your pins so you can test different keywords with your audience.
This is a great strategy for pins you schedule to post on your own Pinterest boards, but what about people who want to pin images from your blog post on their own boards? In that case, Pinterest will automatically pull the alt text you used for the blog image and place it into the description.
When you write your alt text, make sure you don’t include too many keywords. Otherwise, this will tell Google and Pinterest that you are trying to get away with “keyword stuffing”, which is something you really don’t want. Include 2-3 keywords max for your pin.
When you write a Pinterest description, be sure to include relevant hashtags. As Pinterest continues to grow, hashtags will become more popular so this will help your pins become relevant for the long term. In this example, you can see I used a few simple hashtags that are commonly searched for among my audience of female entrepreneurs.
Create stunning graphics
Pinterest is a highly visual social media platform, so this recommendation won’t come as a big surprise. Still, it is important to have it included on this list. The great thing about Pinterest is that you can create a variety of graphics for each blog post.
By creating different graphics for a single blog post, you can experiment with the styles that work best for your audience. After testing a few styles, I noticed that a light shade of pink performs really well with Pinterest users.
I wouldn’t have known that if I didn’t switch it up with different graphics at first, but now I know to stick with photos and graphics that have more pink and feminine colors in them.
I have also tested if Pinterest users like stock photos vs. designed graphics. So far, combining stock photos and graphic elements have performed the best. (If you are looking for stock photos, I have 15 free stock photos for you here!)
When you are creating graphics, try to use more than one easy-to-read font when possible. You can also include numbers in your titles when you are creating listicle blog posts.
Also, include your logo on the images so it is clear who the content was created by. As your pins are circulated and repinned over time, more people will recognize your branding when your logo is included.
Make sure you include enough white space. Without breathing room, it will look like there is too much going on in your images and Pinterest users won’t know what to focus their eyes on. The more minimal the image is, the better. Just make sure there is enough visual interest to draw their eye!
When possible, create vertical graphics for your blog posts! When a Pinterest user is scrolling through their feed, horizontal graphics don’t show up as well. The longer the vertical graphic, the more eye-catching it will be! Just make sure that you don’t make it too long unless you are creating an infographic.
Do you notice how the graphic about creating a morning routine stands out so much more than the graphics on the far right side? It stands out because it is a larger vertical image. You can use the same vertical dimensions when creating your Pinterest graphics.
Pin photos without text
Although we love pinning beautifully designed graphics with text on them, it is also important to keep your Pinterest boards well stocked with lifestyle photography and other imagery. If you only pin graphics with text, it can start to look a little spammy after a while.
Instead, start pinning photography that you use in your blog posts. This is a great time to use stock imagery if you don’t have enough time or energy to capture your own photos for each blog post. It can save you time while still allowing you to drive more traffic to your website with stock photos that fit your visual branding guidelines.
Pin more than 10 images a day
One of the old recommendations I used to hear a lot was to pin at least 10 images a day on Pinterest. I would say you need to publish at least 30 pins on Pinterest a day in order to see the growth you want.
That may seem like a lot, but it is really easy to do with a scheduler like Tailwind. Trust me, you’ll get addicted and get into a flow really quickly. It’s not hard to find 30 relevant pins when you are active in Tailwind tribes and regularly posting your own content with unique graphics.
Although using Tailwind is a huge time saver, I also think it’s great to mix it up by manually pinning some content within the app. I’ve noticed that Pinterest likes when you use schedulers along with their own native platform.
For my own workflow, I usually schedule around 60 pins a day through the Smart Loop feature on Tailwind and check into my Pinterest app once every few days to check my analytics. When I do that, I also pin a few pins from my feed in the Pinterest app. It helps me stay consistent with scheduling and posting pins natively. It is also crucial to pin on the native Pinterest app because it will help your profile will get more views and your pins will get more impressions.
Now it’s your turn to get started with Pinterest!
If you haven’t yet, sign up for a Business Pinterest account so you can have access to analytics that personal Pinterest accounts aren’t able to see. It doesn’t cost anything extra to sign up for a Business Pinterest account so I highly recommend it.
Once it is set up, let me help you take care of your Pinterest growth! I’m guessing the last thing you have time for is learning the ins and outs of using Tailwind and Pinterest. You have so many other business projects to focus on!
Since you want to generate more blog and website traffic but don’t want to put one more thing on your plate (it’s already overflowing!), I’m offering a few select spots for my done-for-you Pinterest management and strategy services.
You want to grow your blog traffic, but you probably don’t want to:
spend late nights trying to find 30-60 high quality pins every. single. day.
remember to manually repin your content (staying consistent is tough!)
actively manage group boards so more people will visit your blog
You just want easy, organic (yes, that means free!) traffic coming to your blog while you stay totally hands-off in the process. Let’s make that happen for you like I did for Shannan of Happy WifeStyle!
Interested in learning more about what Pinterest could do for your business in 2019? Schedule a free consultation call here. I can’t wait to meet you and nerd out about how we can use Pinterest to massive grow your business!